The client had a sketch of what he wanted for the logo. I took this and created the drawing as a vector logo, trying to match his hand drawn style. The font was made using marker strokes to simulate a hand written marker look.
Original sketch of the logo
Final logo design
Kupcake Skateboards had an opportunity to place an ad in a local skateboarding magazine in upstate NY. The photo was of a team rider doing a bs tailslide. I cropped one side of the photo to allow the action of the photo to be displayed on the left, and the logo to have a place on the right side.
On social media, Kupcake would frequently post video edits of skateboarding from their team riders. I created a logo animation to be placed at the beginning or end of those edits to promote the company.
Logo animation for videos